There is no doubt that Big Data holds infinite promise for a range of
industries. Better visibility into data across various sources enables
everything from insight into saving electricity to agricultural yield to
placement of ads on Google. But when it comes to deriving value from data, no
industry has been doing it as long or with as much rigor as clinical
researchers.
Unlike other markets that are delving into Big Data for the first time and
don't know where to begin, drug and device developers have spent years
refining complex processes for asking very specific questions with clear
purposes and goals. Whether using data for designing an effective and safe
treatment for cholesterol, or collecting and mining data to understand proper
dosage of cancer drugs, life sciences has had to dot every "i" and cross
every "t" in order to keep people safe and for new therapi... (more)